May 11, 2008

The Future of Advertising.

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According to Forrester Research, Interactive marketing spending will more than triple over the next five years, reaching $61 billion by 2012.

To put this into perspective, interactive marketing, which currently accounts for just 8 percent of all ad spending, will increase to 18 percent of marketers' total advertising budgets in the next five years.

What does this mean for you and your business?

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Before Television, there was word of mouth.

During the Golden Years of Television, a company could partner with a advertising broker, outspend their competition and enjoy the results and profits as millions of viewers tuned into to watch their ads.

Now, we've come full circle.Now, companies must navigate through the colossal information age to convey their messages and to pitch their Unique Selling Proposition (USPs)

There is one problem, though.

Customers Are Smarter and Customers Are More Informed and Customers Are Becoming Immune to the barrage of information they face everyday.

To survive in the Post-Television Age, companies must position themselves in several ways.

1. Viral Marketing.

2. Referral Marketing.

3. Guerrilla Marketing.

These strategies are not new to marketing, but both require certain tactics to succeed.

In short, viral marketing is how ideas become viruses when spread from person to person. Like Malcolm Glad well eloquently describes in his NY Times Bestseller, The Tipping Point.

Some of these strategies and tactics include social networking, blogging, press releases etc. to convey the message. Once the product or message is launched, the company watches the idea spread like a virus from host to host.

I don't think that television advertising will ever completely be ignored, however, with the invention of Tivo and improved technology, I do see the onus on the advertisers to include improved targeted advertising to the viewers.

In my opinion, the best marketing and advertising campaigns use all forms of advertising at their disposal.

There are 7 forms and synergistically using all 7 to convey your message is the most powerful and only way to survive in the post-television world.

Filed under Blog by Mark Archer

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May 10, 2008

Organize Your Passwords with Roboform

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I work with lots of websites.

I have lots of passwords to these websites.

If you want a solution to manage all of your passwords securely without writing the passwords down on a piece of paper, check out this application.

Roboform

Here are some of Roboform's features. 

-Manage Your Passwords Automatically and Securely.

-Encrypt Your Passwords to Acheive Top-Level Security

-Synchronize Your Passwords over multiple computers and terminals.

-Backup Your Passwords

They have a Free version and a paid version        

Filed under Blog by Mark Archer

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May 6, 2008

Jack Humphrey's Track Boost and Utility Poster

Jack Humphrey is a fellow blogger.

Jack Humphrey knows marketing.

Jack knows how to leverage his time.

He has launched two pieces of software that I highly recommend.

I'm going to purchase it myself.

Check out this link for details and why this will revolutionzie the blogging system.

http://www.trackboost.com/

Filed under Blog by Mark Archer

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April 20, 2008

What Do Your Customers Really Want?

You setup your boutique.

You redo the flooring, repaint the walls, and fix the leaky faucets in the bathroom.

You set your pricing accordingly.

You hire the most professional staff you can afford.

You dream up of the best products to offer.

The one thing that will make or break your business is this….Its one of the most important thing you can do for your customer and its simple.

Its simply that you You Care About Your Customers.

If you treat your customers like your own family, you will be rewarded handsomely.

If you don't like placing your family on hold when they call you, then don't do it to your customers.

If you don't like having dirty bathrooms when your family comes over for a barbeque, then don't do it to your customers.

If you don't like having your brother answer your letter four weeks after you send him a request, then don't do it to your customes.

Its pretty simple.

When you care about your customers….when you genuinely care about them and are interested..they will reward you.

Filed under Blog by Mark Archer

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April 8, 2008

The Internet Just Got Faster…

I was at a cocktail party about a week ago and someone asked my opinion of the speed of the internet.

He said he noticed certain times of the day it seemed tha the internet was slower than usual.

I told him that emerging technology would meet the demand. (It always does, thanks to capitalism)

This article, proves it. The Grid will make the Internet obsolete.

http://www.foxnews.com/story/0,2933,347212,00.html

Filed under Blog by Mark Archer

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April 4, 2008

Virtual Real Estate Domain: Pizza.com Sells For $2.6 Million.

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After a week-long online auction, Chris Clark, 43, accepted the offer from an anonymous bidder. 

"It's crazy, it's just crazy," Mr Clark, who lives in North Potomac, Maryland, was quoted as saying by the Baltimore Sun newspaper.

"It will make a significant difference in my life, for sure," he added.

In 1994, Mr Clark registered the domain name in 1994, for $20. He hoped that pizza.com would help to get a contract with a pizza firm for his consulting company.  He sold his business in 2000, but kept paying the $20 annual fees for maintaining the domain, which he also used to sell advertisements.

In January, Mr Clark decided to sell it after hearing that another domain - Vodka.com - was sold for $3m in 2006.

"I thought, 'Why don't I just try to see what the level of interest is?'" Mr Clark said. "If someone's willing to pay that much for Vodka.com, maybe there's more interest in pizza.com."

The online auction was launched on 27 March. The first bid was $100, jumping to $2.6m a week later.

For the Full Report. Click Here

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March 29, 2008

Every Master Was Once a Disaster…

Many times, I get the following question. What type of business should I start?

In the truest Socratic Method, I ask, "what are your hobbies? What are your interests?

See the difference between the amateur and the professonal is about a mile long, but the difference between one dollar and 1 million dollars is about an inch long.

Why?

Look at almost any profession and the natural progession is: 

Crawl
Walk
Run.

The greatest masters in any sport, profession or career learned how to master their chosen endeavor through practice and work. Now, the key here is that many masters that I've studied love their work, so it doesn't APPEAR to be work.

One of the best pilots I ever flew with while I was in the active duty, once told me that he had some trouble in flight school. He confessed that one day, "everything clicked" and from then on things seemed easier.

That's my experience with business.

I'll often say to business owners, before you earn $100,000 this year, why not shoot for $1. Because once you discover how to earn $1, you just need to repeat the proess 100,000 times.

Its pretty simple really.

Then, why does it seem so hard?
Read again what I wrote earlier. Crawl, Walk, Run.

In my experience, most people want to Run or Walk before they learn to crawl. They want to play and jump like Michael Jordan before they learn to dribble. They want to land the $1 million dollar contract, before they sell a widget.

Again, Crawl, Walk, Run.

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March 27, 2008

New Coaching Club Video Posted

This Video will showcase

  • The WEB 2.0 Mindset
  • How I have failed and found success online.
  • How you can use these powerful strategies to explode your business. 

  To Register For Our Free Online Donzos Coaching Club.

Click Here to Join.

There is absolutely No Obligation and it is completely FREE For Life!!

 

 

Get Flash to see this player.

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March 26, 2008

Investing in Virtual Real Estate…and Virtual Real Estate Foreclosures

I started learning about investing in real estate. I purchased my first property with a VA- No-Money Down Loan.

It was a pre-construction in an appreciating market, and then I decided to pull equity out of the property and purchase another and another and another.

This went on until I realized that soon the bank would discover my plan and deny me based on debt-to-income ratios.

Then, I heard about Ron Legrand and how he was teaching students all over the country how to buy houses without banks, credits or any of your own money.

I was hooked.

It wasn't till long that I used the same strategies to buy domain names and websites or virtual real estate.

I soon discovered that just like Real Estate is bloated with foreclosures, the virtual real estate world has foreclosures of their own.

Many folks pick up domain names and do nothing with them. They fail to renew them and they, ultimately go to auction as a "Virtual Real Estate foreclosure."

To view some of these domain names that you can pick up for pennies on the dollar, check out this site.

www.namespy.com

 

 

Filed under Blog by Mark Archer

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March 23, 2008

Are You Recesssion Proof?

 

 

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