Marketing In a Brave New World.

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The world is changing.

The internet is growing.

The internet is getting even faster and some in the world still don't have a computer or an internet connection.

If you recently read about my posts about the chaning face of marketing and the 7 layered cake of marketing, then you shouldn't be surprised to know that the way companies are marketing is changing.

So, how will companies compete in our brave new world?

First off, in my opinion, the single, most lucrative medium companies will bring their products to market is through the channels of "tribes" or "groups."

We've already seen how the web has started to morph into online organizations and groups or tribes. Within these tribes, information is sacred and trusted.

That's why it will become as important as ever for companies to clean up the basics. Efficient Delivery, and impeccable Customer Service will be demanded or the information flowing through the "tribes" will decimate a company.

You already saw how much traffic the post about AOL's atrocious service got from bloggers and others thirsting to slam the company.

So, in essence, your marketing will start to incorporate branding, customer service, delivery and many other aspects that you've never even considered.