The Lion Hunter…

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There once was a legendary lion hunter who lived in the far lands of India.

This man was a legend and every day he hunted, he came back with many lion skins.

He would leave before sunrise and come back dragging dozens of lions behind his jeep.

Hunters from all over the world heard of this legend and began watching and observing him, but they couldn't figure it out his secrets to success.

The hunters bought new rifles and camouflage pants and fresh meat that would surely attract the lions, but at the end of the day it never worked. 

Finally, after watching this man's continued success, one brave hunter walked up to the man and asked flatly, "What is your secret? Every day dozens of us go out to hunt but find no lions. We have the best equipment, the best bait, but we never find any lions. How do you do it, old man?" 

The lion hunter humbly replied, "You hunters dress like hunters with your shiny rifles and new pants. You brag loudly about your clean jeeps and fresh meat. The problem is that you think like hunters. I think like a lion."

The best marketers I know don't think like marketers.

They think like their clients and customers. They know what they think, they know where they shop, they know their dreams and fears and they know why they buy.

They listen.

They watch, observe, track and test what their customers are doing. (in that order)

They become like the lions and then they slay them.