How to Make Money Online

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

It is one of the most common - asked questions I get….
 How do I make money online?   

There are essentially three main ways to earn money online. Within these three categories are subsets or sub-categories of each category.

1. Advertising.

In essence, Google gives away an outstanding search engine to its users, and in exchange, makes a substantial amount of money through advertising.  Every time you search Google, you'll see ads displayed along with your results. (Paid advertisements are displayed along the right hand side, while the free traffic is displayed along the left side of google's search engine results page) 

Those ads on the right are never "mixed in" with the organic results - there is no "pay to play" on Google… which is one of the reasons Google became the most popular search engine in the first place.

But the sponsored text-link ads above and to the right of the results generate a great deal of money for Google. These ads are known as "Google Adwords." Those who wish to advertise via Google can learn more on Google's Adwords page.

In addition, you may have noticed columns or boxes containing similar text-link ads on other websites - such as Rich Navy PIlot.com  - which say "Ads by Google" at the top. Google already had a powerful system for selling and displaying ads in association with their own search engine. From there, it wasn't much of a leap to start displaying ads on other websites. Webmasters of popular sites with interesting content can sign up on Google's Adsense page and begin displaying Google ads to their users.

Rich Navy Pilot (RNP) made a post/video Here, titled, Moving the Free Line discussing how great companies give away free products or service, and then "upsell" their products to their clients.  Google gives away a search engine and makes money on the "back–end"

Other advertising examples include:
1. Banner Ads
2. Private Text Links
3. Pay Per Play Conent. The Yellow Pages are an example of this. In order to get listed in their publication, the uses will have to pay.

2.  Selling Information
Information can come in many shapes and forms.
If you think about it, the books lined along Barnes and Noble is simply information.  Information can also be educational CDs, ebooks, consulting services and seminars.

By displaying rich, valuable "content" the publisher of the website controls the price of his information. Since its inception, internet users have enjoyed "free information" online and successful businesses have experienced that by giving moving the free line and giving away free information and then offering more detailed, valuable, priced information at a higher price is a win-win for everyone.

Now, as the business owner, or web owner, you control the price and packaging of that information and can classify the information you are selling in terms of the following:

1. Leads. Many businesses don't want to get into the marketing arena and would rather "outsource" their services to professional internet marketers or part-time webmasters. This becomes a lucrative proposal for both parties. As professionals increase the quality and amount of leads, the professional will pay for the leads that are sold.

Example:
A professional marketer strikes a joint-venture with an estate attorney.  He asks the firm, "Who is your target market? (this is very crucial in marketing. To find out why, click here.) 

The law firm replies, the ideal lead would be male, age 45, with a networth of over $2.5 million dollars. They both agree to a price per lead. The marketer develops his campaigns and starts funneling in the ideal candidate and then sells the leads to the firm.   

Professional Services: What if the legal firm doesn't want to outsource and develop their own marketing campaigns? Then, the legal firm would setup a series of websites to attract their ideal prospe

Packaged Information. Information can be packaged in so many ways, it is difficult to count. But, in essence, the website owner would sell his information via the following ways.

1. Membership clubs
2. Ebooks or Reports
3. Consultative Services
4. Educational Products like CDs/Seminars/DVDs, home study courses. 

3. Selling Products
Its one of the most lucrative ways to make money online and one of my favorites.

By selling products online, you reach border- less customers and your overhead is low. Brad Fallon,  owner of the popular My Wedding Store.com grossed over $30 million dollars per year in 2006 with only a $2,000 investment.

Don't have any products to sell?
That's ok too, because you can sell other people's products as an affiliate, or you can order products from a wholesaler and "dropship" the products to your customers doors. To learn more about affiliate marketing, click on the link provided.

Stay tuned for details from RNP, your source to everyhing about business.