This Million Dollar Idea…..Almost Killed Me.

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How many times have you seen a cool, little invention and uttered the words, "Why didn't I think of that?"

We all have ideas.

Some ideas are great.

Some are ideas are boring.

Some ideas are ugly. 

I often look around and find hundreds of things that we can improve or optimize.

Here are a couple. 

-Tivo for the radio. How many times have you listened to the radio and heard a commercial and wished you could pause, rewind, and hear it again.
-A Health Store Drive Thru. In California, health stores like Whole Foods and Henry's are popping up all over the place. Wouldn't it be nice to have one where you can drive up to a drive up window and order your smoothie, or organic wheat grass?

Every day, I'll look at a website and say to myself, I can do better than that. Why don't they implement this strategy or that tactic?

Ideas are Great, but they can also kill.

What I mean is that a few years ago, I was working so many businesses on the side, my wife wanted to kill me.  It seemed to her that I had A-D-D (attention deficit disorder) and I couldn't sit still.

Well, this business strategy almost made me broke.

Looking back I now realize that the only reason I was jumping from one business idea to the next was FEAR. I was afraid that if one business failed, I HAD to have another sitting in the wings to scoop me from safety.

I then read a comment by the great Warren Buffet who called diversifying one's portfolio as nonsense.

His point was run with a tested, proven plan and focus like a laser until the business is systematized and successful. Thenk lather, rinse, repeat.

And that's when the light bulb came on. The great business owners SYSTEMIZE their businesses.

There is no question that when starting, the business owner is wearing so many hats, its difficult to keep up. However, as the business starts to grow, that's where the pros systemize their business, outsource and work on creating more value for their clients.

Going back to the marketing template I wrote about, the professionals start thinking how to work on steps #2 and #3 for their existing clients.

Remember the power of the follow-up.